If you have a WordPress blog but are struggling to get visitors you may want to consider applying some search engine optimization strategies. In this article you will find 7 tips for improving the search engine ranking of your blog.
1. Ensure that your permalinks settings are set up in an optimal manner - whenever you publish a blog post it will have a permanent URL known as a "permalink". By default the WordPress permalink setting is not optimal but you can easily edit this by clicking on the Settings->Permalinks menu in the WordPress dashboard and then use a custom setting http://yourdomainname.com/category/postname. This will mean that your blog post category and title will appear in the URL rather than a number.
2. Install the All in One SEO Pack (or another similar plugin) - the All in One SEO Pack plugin allows you to add a custom title, meta description and keyword tags for your home page and blog posts.
3. Optimize each blog post for a low competition long tail keyword phrase - before you make a blog post take some time to do a little keyword research. Visit the Google Adwords Keyword tool and use this to find a long tail keyword phrase that has a low amount of competition. Typically this will be a phrase that has only a few hundred searches per month rather than a few thousand searches per month. Use a different keyword phrase for every blog post that you make and put the keyword phrase in the blog post title and 2-3 times throughout the post.
4. Social Bookmark your blog posts - whenever you post to your blog use a social bookmarking service e.g. Digg or StumbleUpon. There are also services such as OnlyWire and SocialMarker that will let you submit your site to multiple bookmarking services at the same time. Social bookmarking can get you additional traffic to your blog and give you a backlink to your blog post.
5. Optimize the home page of your blog - it is normal for the home page of your blog to get more traffic then any of the other pages. You can increase the number of visitors even more by optimizing your home page. Pick 1-2 keyword phrases for your home page using a keyword research tool such as the Google Adwords keyword tool and choose one or two phrases that are related to your niche. Ideally these phrases should get a few thousand searches per month and the competition shouldn't be too tough. Ensure that you include these keyword phrases are mentioned in the TITLE tag, meta description and throughout the permanent content of your blog home page.
6. Install the Google XML Sitemaps plugin - this won't increase your search engine rank, but having a sitemap will help to ensure that the search engines index all the posts and pages of your blog. You can use the Google XML Sitemaps plugin to create a sitemap for your blog.
7.Build links to your blog - building links back to your website is the surest way to improve your ranking in the search engines. If you ignore this it will be very difficult to get a good level of visitors from the search engines. You can build links using article marketing, directory submission, forum posting, commenting on other blogs, press releases, link exchange and social bookmarking.
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