While it is okay to plan ahead and prepare, we must sharpen our awareness on the fact that there is a very thin line between healthy vigilance and pure paranoia. Mistaking one for the other could be a real stress to the mind. That, on top of another fact that today's fast-paced environment is already highly predisposed to stress.
Like the rising popularity (and controversy) of spam mailing, for example. Since the authorities have been very serious in making attempts to contain these cyberworld nuisances, everybody in the email harvesting business are fretting with the spammers as well. Internet marketers cringe on the fact that they may be accused of spamming too-- that if such happens, it would be very exhausting to prove otherwise; that it might affect their businesses bigtime, knowing that email marketing is staple in having their products sold; that their happy days are over; that they are doomed forever.
Giving thought to these stuff can indeed be stressful and might be detrimental in reaching business goals. But what the heck? None of our multicolored paranoid dreams is happening yet. With that reality alone, we can forever hold on to one beautiful reason to smile still.
Below are three little known secrets that this article hopes to stare you in the face again, knowing that you have been busy accomodating thoughts of doom in your heads lately, and you have been missing out on noticing these three little facts that have, for sure, been brushing under your noses.
Secret 1.) ANTI-SPAM CAMPAIGNS still has a long (and when say long, it means LONG) way to go before it can topple down EMAIL MARKETING.
Such assumption stems up from the misunderstanding that everything that comes in bulk and those that arrive in your inbox in a regular basis are spam. The failure of the public to distinguish a spam mail from an opt-in based one is the very reason that cost email marketers to irrational panic.
The truth, on the other hand, is that, email campaigns are still the way to go in order to sell products to a niche market.
Secret 2.) The space between JUNK and RELEVANT is enough to prove that these are to different and separate things.
How can you call a well-thought, well-designed e-course for an email campaign, a spam? Spam, my friend, is anything that is junk and unwanted. How can you not want a subject you have opted in and stirs your interest?
Relevance and quality of opt-in mails should be on top of every email marketer's priority since this is one strong proof that differs a permission-based email from a spamm one.
Secret 3.) Value your opt-in list.
Recent studies show that driving traffic to your opt in list can work wonders. Since your opt-in list include former and current customers, people that have signed up in your campaigns, users that have been in your site and individuals from your niche market, you have every reason to take care of them. Let your presence be felt through periodic newsletters and mail promotions. Write to them as you write a friend. Make them feel that they are valued.
And as the old adage goes, " what you give is what you receive." Guaranteed, you will reap back the same amount of value and interest from them.
With the above secrets safely kept in your armory now, stand up and ask the world, "what, spamming?"
