1. Swap an ad.
Use ads that you've tested and that have proven to be effective in getting you more subscriptions.
You'll be able to get a greater response from your ads because you've already fine tuned them before swapping.
2. Write articles.
You'll be able to get more new e-zine subscribers that enjoy your writing and that are interested in the topics you write about.
3. Swap an article.
You could swap exclusive articles, or you could swap one of your reprint articles if you don't have the time write a new exclusive article.
4. Swap a "thank you" page recommendation.
You'll be able to successfully get more new subscribers through the other e-zine publisher's recommendation of your e-zine.
Only recommend e-zines that offer valuable content to their subscribers. You don't want to start off on the wrong foot by recommending something that is sub-par.
5. Swap a recommendation in your welcome message.
Swap your recommendation with a publisher that offers a bonus, and delivers it in her welcome message.
Her new subscribers will be looking for her bonus in her welcome email, giving her recommendation of your e-zine more exposure.
6. Swap an ebook ad or recommendation.
In addition to getting more subscribers, if the ebooks are brandable you can both earn money by offering each others' ebooks.
7. Promote your e-zine on the back of your business cards.
You'll be able to let your "real world" customers and prospects know about your e-zine.
You'll also be able to get more new sign ups from the networking events that you attend throughout the year.
8. Include an ad for your e-zine in your catalogs and brochures.
You'll be able to let your customers on your mailing list know about your e-zine.
You'll also be able to get more new subscribers that have proven themselves to be interested in your products by requesting your catalog or brochure.
9. Publish testimonials for your e-zine.
Increase your subscriptions by posting testimonials on your site that share the benefits of joining your e-zine.
10. Purchase e-zine advertising.
You'll be able to get your ad for your e-zine in front of people interested in what your e-zine has to offer.
Purchasing e-zine advertising is also a very good choice if you don't have enough subscribers yet to begin swapping ads.
