1. Swap ads.
Start your ad off with a winning headline that will catch your reader's attention.
Then follow up your headline with ad copy that interests and leads your reader to want to join you.
Stress the benefits your reader will get from her subscription to your ezine.
Lastly, end your ad with a call to action that directs your reader to join your ezine. For example, by sending an email to your autoresponder or visiting your subscription page.
2. Swap a recommendation within your ezine.
Do you know an ezine that would benefit your subscribers?
Let your readers know about within your ezine (i.e., in your publisher's note) in exchange for that publisher's plug of your ezine.
By doing this swap, you'll be able to capitalize on the other ezine publisher's reputation with her readers, and successfully gain more new subs because of her "thumbs up".
3. Swap on your thank you page.
Make good use of your thank you page by using it to swap an ad or recommendation for your ezine.
You could also use your thank you page to promote a special sale on advertising in your ezine or on your product.
4. Swap a recommendation in your welcome message.
Like with your thank you page recommendation swaps, make sure the other ezine doesn’t compete directly with you, and that you know it delivers quality information to it's readers.
5. Swap testimonials/endorsements.
Testimonials help reinforce the message that your ezine provides valuable content.
They also help to increase your ezine's credibility as your visitors see how your ezine has benefited others.
6. Swap articles.
You could swap articles to be published in each others' ezines or you could swap articles to be posted on each others' sites or in each others' ebooks.
7. Run a recommended ezine's section in each issue.
Another way that you could get ongoing promotion of your ezine is to run a recommended ezines section in each issue.
Simply, joint venture with some choice, targeted ezines, then place their ads in this section in exchange for them doing the same for you and each other.
Limit the number of ezines you do this swap with so that you'll be able to minimize the competition between ads.
