As a website publisher, Googles Adsense is a considerably powerful tool in monetizing your site quickly and easily. If used properly, it can generate a very large and healthy income. However if you are not using Adsense effectively, you'll be leaving a considerable amount of money on the table.
So what are the most effective ways to maximize your adsense income?
* 1. Start with quality keyword-rich content and related articles in order to attract visitors and get relavent ads. Google does a fantastic job at finding ads that are related to the content on your site but they aren't perfect. For example, If your content is about 'the reasons you shouldn't own a dog' your adsense ads may be things like 'How to train your dog' or 'dog grooming' etc. Obviously, you won't get many clicks from those ads. You need to do your part and optimize your pages around relavent keywords and phrases. Preferably high paying keywords :)
* 2. Keep your Adsense ads above the fold. In other words don't make your readers scroll down the page to see them. Many many studies have shown that most click throughs occur in the top fold or what you see on your screen before scrolling down.
* 3. Blend your adsense ads into your content. You don't want your ads to look like, well, ads. But there are things you can do, like don't use the banner formats use the square box formats instead. Wrap your content around the box and remove the border, etc. These are all legal and easy fixes, but be sure to check Google's rules to make sure your in compliance.
These three things should help improve your click throughs and increase your bottom line. But without many visitors viewing your pages, this advise is meaningless. So here are some other topics you'll need to research in order to maximize the traffic to your site.
Keyword research - Finding out what words people are actually searching for online and build around those. There are some tools out there to simplify this task that range from free to expensive.
SEO or Search Enginge Optimization - to rank high in the search engines for those popular keywords you found.
Traffic generation - Besides traffic from search engines, there are many other ways to get visitors to your site.
So, Give it a try and remember to test everything you do, track your results and improve on what works.
