As far as economical advertising goes, flyers are often your biggest
bang for the buck. When designing and printing flyers on a budget,
there are a number of ways to cut costs while also maintaining the
integrity of your advertising campaign.
Flyers are ideal for quick
distribution methods, such as handouts at a trade show, as well as
stationary locations like a countertop, for example. Flyers are smaller
by design than other advertising methods like posters or booklets, but
bigger than postcards and business cards. This makes flyers an
excellent option when you need to give customers a lot of information
but you cannot afford booklets or catalogs.
Lose the color
One
of your biggest costs in printing flyers will be the cost of color
printing. To avoid handing out black and white flyers, just print on
colored paper or use red ink.
Use stationary
If you already have
stationary with your logo and contact information printed, try
designing your flyers to integrate onto the stationary. This can be
especially effective if you have a color logo on your stationary and
only want to print black and white flyers.
Print at a Print Shop
You may not realize it, but a significant portion of your costs can be
tied up in labor if you attempt to produce your flyers on your own.
Professional printing firms can print and fold thousands of sheets an
hour! They have the equipment and experience to complete projects
quickly and efficiently, so save yourself the frustration and send the
project to the pros.
Use both sides
Make sure to incorporate
both sides of the paper into your flyers. This may seem commonsense,
but the extra real estate can mean the difference between an effective
design or a cluttered design. Using both sides of the paper can save
you money simply because you are using less paper to say the same thing. | 
