Your business. What your business is about. How people will see your
business. Whether or not people will opt to do business with you. All
that, in your domain name.
Domain names are important because it is what people will initially
look up even before they enter your website. One glance is all it takes
for visitors to either enter your site or ignore it totally.
Why not create your own creative and catchy domain name instead of
buying that first available name you saw online? Sounds difficult? Not
really. Below are some pointers to guide you in getting the name that
will define you and your business for years to come.
Keywords.
What is your business about? What are the keywords your business should fall into?
These are the questions to ask. Do some research online and list down
what keywords best describe your business. The name of your site should
be related to what your domain will be. You will make it easier for
your readers to know what you are offering.
Assume that visitors are always in a hurry. So the best thing to do is give it to them upfront using your domain name.
Length.
All the short names are already taken. But that doesn’t mean there is nothing unique left for you.
Longer domain names are fine. Not very long though. What matters is
that it makes sense and is catchy at the same time. Put yourself in the
position of your readers. Would you be enticed to go into the website
when you see that domain name?
Eye-catcher. One-of-a-kind. Appealing. Your domain name should have all these, no matter how short or long it is.
Extension.
“.co.uk”? “.com”?
The golden rule in domain extension is that you use the local or
country extension of your target audience. If your business is
international, then “.com” is the best option. People type in this
extension automatically.
Check first if you are allowed to use a certain extension. You would
not want to lose your traffic potential just because you did not use
the proper domain extension.
Hyphen.
Hyphen in domain names is not only easy on the eyes; it also makes the
words easier to read. Those are some of the reason why there are
hyphenated domain names.
Some people forget to use hyphen when they typed. Be sure to emphasize
its use on your domain so people will remember the next time they want
to visit your website.
Use all your imaginative juices to come up with the domain name for
your business. The pointers are already laid out for you. What now? Go
create….
Michael Cheney is a British Internet Marketer who lives in Aberden, United Kingdom. He has been providing coaching products to other internet marketers and has appeared on the CNBC business channel and BBC radio doing interviews for several business talk shows. Delta Squadron
