| Why is building your own list so important? Because it gives
you a base of prospects that you can use time and again – customers who want
your business expertise, like what you say in your blogs, appreciate your
articles and spread word of mouth to others.
That, by the way, is one thing we tend to forget in the
Internet age. Satisfied customers tell others. So if they’re satisfied by what
they’ve found out about you on the web, they’ll pass the word.
I’ve read many blogs and articles because I’ve been told
that I shouldn’t miss this person’s blog or that article. That way I become a
regular subscriber or reader on that website, likely purchasing products
because I trust what I’ve been told.
However - you have to capture these prospects in order to
build your list.
So many websites don’t have landing pages that are
compelling enough for a prospect to think – well I got to this page but now I’m
not sure whether I want to do business with this company –and even if I wanted
to I don’t see a place where I can sign up for a newsletter, or email tips, or
free downloads to help my business.
Your job in wanting to build your own list is to provide an
appealing and powerful landing page complete with email capture that tells your
prospect that by signing up to your list, they’re making an investment in their
business through the advice that you have to offer, and the products or
services you sell.
Here’s the point. There is no value whatever in having
thousands of visits from highly targeted traffic coming to your website if
you’re not prepared to take advantage of it.
By building that list you are able to send out information
on your latest products, or new services you offer, in a very cost-effective
manner. These are people who want to know about your business, who want your
advice – and now they’re getting it faster than the rest of the market, thanks
to being on your list.
If you’re wondering whether you have the skills to produce a
great landing page featuring a powerful headline, copy that draws in the
customer and SEO keywords that are picked up by the search engines, take a look
at a variety of websites. Do their landing pages appeal to you? When you find
those that do, ask yourself if your company has the ability or the time to produce
pages of similar quality?
If you don’t believe that you can, or you simply don’t have
time, use experts. A great landing page with automatic name and email capture
will help you build a list of potential customers and prospects that you
wouldn’t be able to produce yourself.
A great list is your investment in the future.
My Ultimate Gold Rush wants to help your business make
money. We’ve a solid education in Internet Marketing Tools and how to use them
effectively. That includes great landing pages with automatic email capture. | 
