Your business is about intelligent choices. This is why you will
have to make informed and intelligent decisions about your business to
ensure that your business stays in the business. Your business then is
to make your business stay in the business.
This article will provide you some very practical tips to ensure
that you do not go out of business. These are practical marketing tips
that you can use to revitalize an ailing business. Read on and give
your business a breath of fresh air.
Think Supersize. Instead of watching the numbers shrink or scraggily
signal digit growth ask, "How can I reach 10x more customer than
before?" There are customers out there but they may be further away. If
you market to a city, talk to 10 cities; if you promote to a
province/state, talk to the country; if you talk to a country go
global. Response rates are a percentage game; change the odds.
Do some sleuthing. Take efforts to find your suppliers’ hidden ace.
Every supplier would have something up their sleeve. It would not hurt
to ask them how they can pull out all the stops to help you grow. It
may be credit terms, price reductions, exclusivity on a new product
line, or co-op advertising dollars. They probably have an ace up their
sleeve you haven't capitalized on yet.
Be Inquisitive. Demand to know why your prospects are not buying.
Within this simple and obvious search an astounding revelation will
emerge about what they are looking to buy and from whom if not with
you. Do not stop until the pattern emerges. When it shows up, find a
way to give them what they want no matter what you have to do.
Be the light that attracts the moth. As competition cuts back on
advertising spend customers hold off on spending as everyone says
"these are bad times". Don't pay attention. Find every way to be
visible more often, in more places, with more interesting things to
follow than anyone in your industry. Print more brochures, flyers, custom folders and presentation folder printing for your clients – your aim is to be visible!
Don’t copy and Paste. Innovate. A lot of companies get stuck in,
"but that's what our industry does". Stop looking at what other
companies do. Stop benchmarking. Is there something wrong with
trailblazing? Be the pioneer and look for ways that will help you
reveal different ways to market, brand, sell products/services, manage
financials, handle inventory, etc. Or look at a very successful
business similar to yours in another country and bring those ideas back
home. | 
