Working the old traditional offline MLM way, calling people and/or purchasing leads, are not in my opinion a success formula for most network marketers. We can all agree that success in MLM is simply about duplication and numbers. Three things you must master and duplicate in network marketing are:
-How to invite
-How to present
-How to follow up
How many leads did you call? How many presentations did you do? How many did you follow up with, and finally, how many of your downlines did all of those things?
Let’s say that your downline knew how to do these three “super important” things. The problem is that, even if they knew how, they wouldn’t do it enough to achieve success. This is because their emotions will stop them. People generally don’t like selling, and are not ready to expand their comfort zone.
Another critical factor is how many people can you realistically show your offer to on a daily basis, by working the old traditional, offline, MLM way? Unless you are a natural born sales leader, or extremely persistent, you’ll have a very hard time trying to achieve success by working and following that plan. Even though you can figure out how to do these things properly, it’s going to be very tough trying to duplicate what you’re doing.
Here’s why…
1. People in general are not emotionally strong enough, or don’t want it “bad enough”, in order to manage all the rejection they receive, by working the offline MLM model. “The master of emotional response is the key to winning.” In other words, the person that can handle their emotions the best wins.
The problem is that most people can’t master their emotions. Instead of controlling their emotions, they are controlled by their emotions, and only go wherever their emotions lead them.
2. Most network marketers can’t INVITE properly, and won’t do it enough to succeed. They “screw up” when they call, or they don’t call, their prospects at all. In general they will try to call a few people, but they will not try hard enough to deserve success. They will become more or less inactive because of all the rejection they’ve received from skeptical people when they first tried it out.
Life and their emotions will come in their way. Even if they have the chance to do regular 3-way calling with some successful upline leader, most people will not do it. They simply don’t want it bad enough and aren’t ready to leave their “comfort zone”. Most people will quit if they receive to much rejection.
Constant rejection, in the end, leads to self doubt, as well as the feeling of being unable to succeed in MLM, so that we want to avoid at all costs!
3. Most Network marketers can’t PRESENT the business properly, and won’t do enough presentations in order to succeed. The truth is that people, in general, are scared of public speaking, scared what people might think of them, and scared of looking stupid, etc.
Offline meetings could be effective if you have a very powerful speaker in the front of the room doing the presentations every time. The problem is that most people are not like them, so when the speaker “super star” isn’t there, no one can duplicate what they do.
Another problem is that, unless a successful speaker shows up for the meeting, you will have a very hard time trying to get people to your meeting. People are generally too comfortable these days. They simply don’t want to go to the other side of town to hear just “anyone” come and speak.
4. Most network marketers can’t FOLLOW UP properly, and won’t do it enough in order to succeed. Statistics say that, people need 5-7 exposures before they buy something, so the follow-up process is crucial. The problem with letting people call their prospects is that most network marketers don’t know how to do it properly, and they “screw up”. Or they just don’t do it at all. Their emotions stop them again.
5. Most network marketers can’t MARKET themselves or the opportunity properly, and won’t do it enough to succeed. It’s all about marketing yourself, and your opportunity. Most network marketers will have a big problem trying to attract other people to do business with them if they work according to the traditional offline MLM model.
It’s all about marketing. It’s all about technology. It’s all about setting up the website correctly the first time, with the right sales copy, driving traffic to the website, and having a strong e-mail follow-up system behind it. These techniques can make all network marketers look “super professional”. The website and the e-mail follow up system will do all the selling for them.
The most profitable and duplicable way to work with network marketing is, in my opinion, through advertising. Why? Because you can reach thousands, or even hundreds of thousands of people, instantly, and you can teach your team how to do the same.
Another very important factor is that advertising can be rejection free, if you have a strong online system in place. There are many different and effective ways to advertise, but I will only mention a few here, that are duplicable, tried and true:
-Ezine advertising
-Google Adwords
-Forum marketing
-Blogging
-Classified ads
-Traffic Swarm
-Article marketing.
However the advertising process is only duplicable if it’s backed up by a strong, automated online system.
6. Most Network marketers need a SYSTEM that helps them to invite, present and follow up. The system also has to be as rejection free as possible, otherwise most people will quit.
Does McDonald’s cook the best hamburgers in the world? Probably not, but they surely have the best system. McDonald’s sells time and convenience to people.
You want the people you bring into your network marketing company to have the best possible chances to succeed. You want to shorten their learning curve. You must understand this. I know some successful upline leaders will tell you to just buy more leads, call more people, do more presentations, etc. Listen, its not their fault, they are simply from the old school.
That’s the only way they know how to do it. But honestly, look at the statistics. Over 95% of all people fail in network marketing! Why? Because the marketing methods they are using don’t work in more than 95% of the cases! And regardless of what any network marketing “guru” tells you, the fact is, in general, people don’t like selling. The principals are the same everywhere. People are more or less the same wherever you go in the world. It’s just human nature.
7. Most network marketers become BROKE before he or she gets anywhere, and reaches their goal in network marketing. By using a Funded Sponsoring Franchise System or Funded Proposal System, you and your team partners will get some free leads and fresh cash almost instantly to finance your advertising, regardless if people join your primary network marketing business or not.
Your best and most targed market is "opportunity buyers", with other words other people doing MLM.
If you don't have a way on "how to" approach the millions of people that already has a MLM company to promote, and no interest to change company, you're loosing out on your best market.
By using a "Funded Proposals System" your targeted market are all "opportunity seekers", but also all network marketers!
Give people a pure value solution and they will come to you the natural way. If you are like most of the people in the world, then your main goal in MLM is to make as much money as possible by doing as little as possible.
Plus, if you don’t like selling, and you’re not willing to sacrifice 2-8 years calling people, doing meetings etc, and chasing the MLM dream, then the number one key for you is to find a strong online SYSTEM on Auto–pilot, that you can use for your network marketing business…
Because a SYSTEM takes talent and emotions and throws them out the window!
