There is one thing that is definite as far as owning a website is concerned, in order for the website to do well, you're going to need to have traffic coming to it. This traffic can come from a variety of unique places which would include free traffic from search engines, as well as paid traffic from a variety of different sources.
Not having people coming to your website is like owning a store that nobody ever comes into. You may have it looking nice on the inside, but it is not going to stay open long when nobody is there to buy your product. That is one of the reasons why people spend an huge amount of time getting fresh traffic to their website and trying to map out ways in order to increase that traffic.
Although it is critical for you to make sure that fresh visitors are coming on a consistent basis, there is another aspect that far too many network marketers tend to overlook. The people that are coming to your website now have two different choices when they are finished looking. The first option is to simply leave and browse to a new website, probably a competitors. The other option is to sign up for a free product so that you can make contact with them again, thus providing them with something to persuade them to check out your business further. Only focusing on getting new visitors to your website and ignoring the people that are already there is not the best way to run your small business.
There are lots of reasons why a returning visitor is by and large worth a little bit more than somebody who was there for the first time. First of all, they are more at ease because they are a little bit more familiar with your website each time they visit it. Second of all, if you're keeping in touch with them regularly through "drip e-mail", you're creating a connection with them and they can begin to trust you as an person.
So how can you raise the number of repeat visitors to your site? There are in truth several different ways to accomplish this. The primary, and most popular way of doing so is to invite them to a free webinar or online seminar to get their questions answered regarding your business in real time. Every time you fire out one of these "drip e-mails", you will get a flood of traffic to your website and make more sales. Another way that you can do it is by offering them with free products that are compelling and of significance to your general audience. Even if they are not interested in enrolling for your offer, they may stop back on occasion in order to catch a preview at what you have posted.
Although it really is essential for you to make sure that you are getting regular brand new visitors to your website, make sure that you're not forgetting about those visitors and allowing them to leave, never to return again. By getting regular repeat visitors, you will not only add to your visitor statistics, you will increase your bottom line. | 
