Every internet marketer is seeking a good search engine placement.
What does search engine placement mean?
When someone wants to find something on the internet, they will almost invariably turn to a search engine. They will type in a word or phrase which may or may not accurately reflect what they are really looking for, and the search engine will provide them with a list of pages which contain that word, phrase, or relevant information. This list can hold thousands or even several million websites. Search engine placement simply means where you are on that list.
I think that even without a deep knowledge of related subjects such as search engine optimization, search engine submission, and search engine ranking you would probably agree that optimum search engine placement should be somewhere near the top of that list. In fact, you would be right. Most people who conduct a search on a search engine are going to primarily visit a site (or sites) from the first page of results...if they visit a site at all. In fact, they will probably be more likely to visit one of the first five sites, and even more likely to visit one of the first three sites on that list. This makes it very obvious that where your site is placed, your search engine placement, can be crucial to the success of your internet business.
Now, here's a statement of my opinion based on several years of internet marketing and a lot of study on the subject.
If you can in afford it, pay a professional search engine optimization and submission service to handle this for you!
Okay, so I do all of search engine optimization, submission, and website design myself!
I'm funny that way. I'm also retired and have a good income coming in from my internet businesses and can afford to be eccentric about this. You may use the words bullheaded or stupid if you desire. I have learned some techniques that have helped me to become successful in internet marketing, and, for me, the fun is not just making the money, but the process itself. I taught myself basic website design and search engine optimization techniques, and managed to put together a package that works for me. However, along the way, I spent a lot of money on the wrong things, and went down a lot of back alleys that wound up going no where before I learned what I know now. I cannot teach you all that I have learned in just a few words, or even in a few days. You will either have to learn pretty much the way I learned, paying your dues both in time and money, or you will take that money and hand it to a professional who can in a few weeks get you to the spot where I am after nearly eight years of learning in the internet school of hard knocks.
If you want to secure a good search engine placement for your internet business website, you are going to have to learn many things. Just to name a few, there are:
- Selection of a product, preferably a niche product
- Selection and registration of a URL
- Acquiring web hosting for your website
- Designing the website
- Optimizing the website for top search engine placement and ranking
- Submission of your website, including allowing for all the quirks of various search engines and directories.
- Keeping track of changes in search engine algorithms and altering your website in order to keep up.
- Keeping track of your competition and staying abreast of new optimization and marketing techniques
Okay, I don't want to discourage you, but as you can see, you don't just sign up for an internet business, tell a couple of friends, and submit the site the company provided you to a couple of search engines and then sit back and wait for the money to roll in.
Both running a business, even something as seemingly ethereal as an internet business, is real work if you wish to be successful, and so is the process of achieving a good search engine placement.
Now, go to a search engine and search for articles on search engine optimization, search engine marketing, search engine submission, search engine ranking, and search engine placement. That ought to get you started. Don't read the ads, read the articles. Spend some time learning the subject, and then decide whether you can really do it yourself or if you should hire somebody to do it.
