In just a few days after setting up your website you will come to the shocking realization that there is one important thing all websites need to achieve online success and that is getting visitors to websites. Other people in the industry call this traffic. The more visitors to your site, the more money to your pockets.
While there are many traffic specialists clutching along their tools and tactics, they come with a hefty price. If your start-up budget is tight and you would rather not spend a dime in driving traffic to your site, then roll up your sleeves and start working.
The following ways would not be easy if you are a newcomer in internet business. But after a while you’ll get to master these things and get comfortable applying these in your subsequent sites:
1. Search Engine Optimization (SEO). Don’t be terrified by this word. SEO is simply a technique that you implement on your site to rank higher in the search engines. As you will know, the search engine is the number one place where people would start if they want some information in the internet. Some of the SEO techniques you can implement right away to get amazing results are the following:
a) The title tag of each page of you site should contain your chosen keyword. You will notice the title tag appearing on the uppermost part of your browser. You’ll need a little HTML knowledge to do this.
b) Your chosen keyword should be on the first sentence of the paragraph of your page.
c) The image alt tags should contain your keyword.
d) The file names of each page of your site should also have your chosen keyword.
2. Submit articles to various article directories. By writing then submitting articles to the directories, you are guaranteed long term traffic. When your article gets posted in the directories, you get exposure. In the resource box provided by the submission site, you’ll get to write your website address. This becomes a link which points back to your website. There are hundreds of article directories out there waiting for your submission. While your article stays in the directories, they get picked up by other sites hungry for the article you have written. What happens if thousands of other marketers take your article from these submission sites and reuse it on their sites? You’ll get an enormous amount of links pointing back to your website. Provided that your article stays in the directories that you submit to and in the sites that picked them up, people can find it and the likelihood of getting traffic to your website is markedly increased. Some article sites where you can start your submission are ezinearticles.com, goarticles.com, isnare.com, articlealley.com and articlebeach.com.
3. Build a blog then link it to your website. A blog is simply another form of website. The two popular tools for blogging are Wordpress and Blogger. The postings you make at Blogger are easily picked up by Google. Every time your blog is updated, the search engines are alerted. Once fresh content is in your blog, the search engines will notice it and come indexing. Putting your main keywords as part of your fresh content will help you rank higher in the search engines. Blogging adds pages to your site which search engines love. Blogging is free and very easy to do.
The first 3 ways above can be implemented free but this fourth way would cost you some dollars. But remember this last one is extremely important.
4) Register your own domain name with your keyword in it. For example, if you site is about car parts, the best domain name would be carparts.com. If your site is about baby care, then babycare.com is an excellent choice. Registration of domain names is a lot cheaper today than a couple of years ago. At godaddy.com the annual fee is only $9.20. Studies have shown that search engines are more likely to put your site at the top if your domain name matches the search phrase. Also remember that non hyphenated domain names rank higher than those separated by hyphens. For example, mydomain.com is better than my-domain.com.
These four inexpensive ways of getting traffic to your site are extremely effective and would assure you of a long term success. Start doing these things and see your site in the first page of the search engines in a matter of weeks.
