Warning: Author of this article condemns spam or fraudulent search engine optimization practices. The following article is not intended to help people cheat search engines, or obtain unfair SERP positions, or high page ranks. Its sole purpose is to draw attention to a very dangerous weak spot in google’s page ranking and SERP position algorithm, discovered, so to speak, by accident.

It is a well known and admitted fact that if your site is not in top 10 or so in any search engine, you had better throw it away, since surfers rarely go beyond first or second page while searching for something through engines.

That is why companies pay millions of dollars to SEO experts, SEO companies, traffic exchangers, ppc companies, advertisers, etc.

In this article, I will show a simple, yet effective and proven method of becoming #1 in Google within weeks. And I will show it by a living example. Yes, it is easy, and more important, it is free.

Background:

I am a freelance translator offering English Turkish translation services to international markets. Currently, I am trying to build a website for my services. To this end, and being a newcomer, I try to understand the dynamics of search engines, how sites and pages are searched for and ranked.

Discovery:

While searching for certain relevant keywords, I encountered a #1 site in Google with a page rank 6. The site appeared to be related to my business, i.e., translation, and it is the 1st in SERP. As a learner, I wondered what made them #1, clicked the link, and to my surprise, found an empty page that consists of only a title, and a self-link both in turn consisting of keywords that I searched for.

Being surprised, I tried to delve into the website in question. I reached its home page. It was a page with full of text, or rather a page with hundreds of keywords. There was not a single meaningful sentence. There was no menu, no links to other pages of the site, no site map, nothing. Yet, it has a page ranking 6, and it comes 1st in SERP.

I got more curious, and searched the site’s name (without www and com) in Google. Again to my surprise, I found some 10,000 links pointing to that website!

I begun to click links and found that all point to an empty page consisting only a title and a self-link both in turn consisting of searched for keywords. These keywords seemed to be relevant with respect to the referring sites or pages. I noticed that there are hundreds of individual, isolated pages at the site with numerous links pointing to them.

Yet, they draw traffic, and boost both SERP and page ranking of the homepage. Although the page rank of individual pages is Zero, when the keywords making up the title of any page are searched through Google, SERP displays it as 1st or 2nd.

Another interesting thing is that when I search Google by using a proxy server, I get the said site as #1, and without a proxy server, I get it as #2.

And yet another curious thing is that all the pages are in fact indexed by google. If you exact search for the page by using filename (xyz.php), google would return it. How this is possible is a mystery to me.

After hours of research, a consistent structure became to emerge, and I discovered another (mirror, or rather, identical) site with the same design and “no-content.”

The “many-to-zero Google SERP position boosting scheme,” as I call it now is as follows:

1. Get a domain name, build a website.
2. Create an index page consisting of all keywords (hundreds of keywords which are in fact the titles of other pages at your site)
3. Create hundreds of empty, isolated pages consisting of only a title (which in turn, should consist of keywords)
4. That is it. After building your site as prescribed, start to submit your homepage as well as individual, isolated pages to hundreds of relevant directories, etc. Post comments to relevant forums with a reference to your pages.
5. After the so-called sandbox effect of google vanes, which takes some 6-8 weeks, you would see that your site skyrocketed.

 Rules: 

1. Your homepage should not contain any internal or external links (no menu, no “click here”, no “go there,” etc. This page should contain only keywords or keyword combinations which are actually the titles of your other isolated pages. These keywords should be in plain text. The only hyperlink in your homepage should be the first line of your page, and should point to itself, i.e., the main page.
2. Other pages should not contain any inbound or outbound links other than a categorical upper level page which is itself empty. These pages should have a title consisting of keywords or keyword combinations included in your homepage. The only links in these pages should also refer to themselves. (if your page is yourdomain/abc.htm, then it should contain a link to “yourdomain/abc.htm”).
3. All external links should point to pages with some relevance. I.e., if you submit a link to an automobile directory, it should refer to “automobile.htm,” or if a translation directory, or translation related website, then to “translation something.htm”)

 And now, the Proven Example:

 Google search for “English Turkish Translation” (do not forget quotation marks).

 You would see a link at 1st or 2nd position: (while writing these lines, it dropped to 3rd position!)

 http://internetpublicpolicy.com/Translate/turkish-language-translation.php

 Inspect the page. Now, point your browser to the same site, but this time change language name, for example:

 http://internetpublicpolicy.com/Translate/english-language-translation.php

 http://internetpublicpolicy.com/Translate/french-language-translation.php

 http://internetpublicpolicy.com/Translate/spanish-language-translation.php

 http://internetpublicpolicy.com/Translate/youname-language-translation.php

 You would also find such pages as:

http://internetpublicpolicy.com/Translate/english-to-spanish-language-translation.php

http://internetpublicpolicy.com/Translate/english-to-french-language-translation.php

http://internetpublicpolicy.com/Translate/english-to-chinese-language-translation.php

 I discovered a mirror site with identical structure and content:

www.cws3201.com

And I am sure that there is more.

 With respect to other languages, Google yields a similar pattern. For example:

SERP (Search Engine Results Page) Positions:

 English Turkish Translation = 2

English Chinese Translation = 8

English Japanese Translation = 9

English Spanish Translation = 17

English French Translation = 19

It is clear that in due time, positions for other languages would also improve.

 Translation business is not the only target of the pages of these sites as revealed by the external links pointing to this site.

 Conclusion: Whatever our business is, it is evident that such optimization (or rather fraudulent) schemes damage to all of us. Suppose that this scheme passed unnoticed by Google or other search engines. Within months or so, it will become the #1 in SERP position as well as page ranking, and begin to threaten all relevant, content rich sites. If not stopped, webmaster of this website would sell it to a rival, or he himself begin to operate a website offering the same services as ours! Then he would be the winner from the very start by unfair means.

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Selçuk Budak, English Turkish Translator, info@turktrans.net