Treat marketing as any activity you do that lets other people know what you offer
Marketing does not have to be complicated and you do not have to know all the fancy terms to be a good at it. When you talk to corporate marketing consultants, they may use a lot of words that most entrepreneurs don't need. However everyone in business needs to understand some marketing Concepts.
Marketing and Promoting Your Business
Learn the best way to convince other people. After millions of dollars spent on research, the conclusion is that the best way to convince someone to buy something is through Building trusting relationships
Most likely you have already had enough relationships with family, friends, co-workers. Ect. To learn what works and what does not. You know that you have to:
- Treat people right
- Be honest
- Compromise sometimes
- Do what you promised
- Figure out what they want to please them
Convert your experiences in relationships to your business. And you will be able to attract new clients and build long-term trusting relationships with them. That is why it is important to figure out who you are, what you are offering and what you want to accomplish, and only then you can figure out how to do it.
Use all the elements of marketing:
- Product/services
- Target market
- Positioning
- Your offer
- Your image
- Your plan
- Method of communication
- Research
- Public relations
- Market Medium
Figure out what business you are in.
If you answered, information selling or grant writer, that's not entirely correct. Your main business is not information selling. You are in the business of marketing.
While it is important to perform the tasks that these activities involve, that is not your main business.
Let me explain what I mean.
You see, the most important activity in your business is marketing it! In fact, this is true for most small business that depends on consumers. The Entrepreneur who is more successful is usually not the one who is the most articulate entrepreneur or the best content provider. It is the one who knows how to get more people to speak to. It is the one who uses the law of large numbers in his or her favor.
Your daily task needs to reflect this fact. If you spend all day performing the administration tasks of the business, you will soon end up with no business.
You have to set aside a certain amount of time that you will faithfully spend on acquiring new clients. This will become critical for you to stay in business.
