More often than not, the formula for success at doubling
sales online does not begin and end with the alluring website or being on top
of search engines.
Of course, having a captivating website does help, but a good
number of companies tend to think that their online appeal will do all their
work for them. This unfortunately is a stereotypical error that
undermines the power of human connection that helps bond potential customers to
a company. Future clientele often look for the little element that makes
them each feel independently important, genuine people with indisputable
knowledge.
Often, the most disregarded aspect of online sales is
customer service and eventually email communication. It’s simple really,
no business would leave a potential customer waiting for more than 24 hours
without replying to a query unless they were a large bank or some firm that
just does not need the business. However, as unwise as it sounds, this is
what most companies do, ultimately damaging their own chances at success by
postponing emails to clients.
The following 8 steps should help in limiting the
self-sabotage of one’s online business
1. Begin with a simple prioritizing method in your
emails so that “sales oriented” emails are answered first and then others
later.
2. Ensure that these “sales oriented” emails are
replied to within 12 hours if possible, with even a simple “I will get back to
you” in some cases. Make sure that inessential emails are replied to
within a day or two.
3. Important information that is absolutely necessary
when responding to emails should include:
(a) Your name and your company name, (b) your title, (c) address, (d) telephone
(with area code), (e) your return email, (f) your website, (g) and of course,
make sure you have a sensible subject line.
4. It should be noted that although the yellow pages
are still used when people look to buy products, the Internet is now preferred
over it.
5. Always remember that future clientele have probably
already contacted your closest competitor.
6. The initial email is as important as a first sales
meeting with a customer. Make sure that it stands out and conveys what
makes your company outstanding in your field.
7. Remember that your customer already, in all
probability, is usually accustomed to getting a lot of Spam email. Have a
smart subject line that is short and easy to read, to ensure that your email is
not confused with Spam or junk email or that it may never get read.
Mentioning “as per your request at xyz.com” is usually enough.
8. Keep in mind that most Internet connections are
still on dial-up, and downloading attachments larger than half of 1 mb would be
rather cumbersome. Make sure that your emails are brief and to the point.
| 
