Does
it really matter?
Specifically, this article talks about the
colors on a website. Colors are sometimes taken for granted by some
web designers when they are creating a site. But mind you, color may
just be one of the factors that can attract or distract a visitor for
a website. It plays a considerable impact on the visitor's decision
to browse or exit from the site.
If you already have an
existing site, ask people to describe the feel of your site's color,
design and overall appearance. Through this survey you can get a
general feedback for your site. The site should have the artistic
identity of the designer but at the same time pleases the target
visitors.
Branding,
the strategy to create and maintain your site's unique identity
through the logo and designs implemented on your web site. Proper
color combinations can give your site an identity, making it stand
out from the rest.
Below
are the key points to consider on choosing the right color
combinations for your website:
Know
your target. There can be several colors for you to choose from
but make sure it will conform to your target visitors which can vary
from from young crowd, students, male or female, adults, housewives,
job seekers, businessman, etc. This diversity should be a challenge
for you to take in attracting them to your site.
Make your
visitors comfortable. Many visitors are comfortable using
Microsoft programs, which are designed in gray and blue. You don't
need to copy the color of Microsoft, the point is gray and blue are
very comfortable on the eyes, which is the main reason why many sites
have those colors as background. However, you can always use your own
color skills and create a pleasing combination. The best thing to do
is test the site with several color combinations and do a survey on a
group of people.
Be creative. Make your own identity.
Colors can make your site unique, embed colors that you think will
mix to your design and logo. These should make your site lively,
attractive and easy on the eyes.
Make it simple.
Simplicity is beauty as the cliché goes. It also applies to
websites, don't overthrow your site by adding unnecessary colors
which don't match your overall design. Don't use font colors that
will not be visible on the background. Lastly, don't add colors that are totally different with the whole template's color, as much as
possible, your site should only have four to five different colors.
Given
the above key points for the color of your website, you can now make
a website design that can attracts visitor. Decide now what colors
you need in building your site. Because colors has something to do
with the success and failure of your business. Make
your business grow.
