What is the solution to #1. Getting your site indexed in Google, and #2. Generating quality traffic to your website?
Answer: Use the awesome power of video.
When Google bought out YouTube for 1.67 Billion dollars, it was the shot heard round the world. Now I don't know if you realize it or not %70 of the USA has broad band access, and that is just the US, not to mention the rest of the world.
I have been researching this heavily, and burning alot of midnight oil, and what I found out, is that when Google bought YouTube, YouTube was forced to dump half of it's content, due to liscening issues. I was dumbfounded. They paid out 1.67 million for half the content. Why would they do this? Simple. They knew the speed at which it would automaticaly regenerate itself. The beautiful thing is, they don't have to lift a finger, the public will regenerate that content and more, now that it is a part of the mighty Google.
This is revolutionary, in the fact that video has morphed, or combined with social bookmarking sites, and YouTube and Google Video beta, get tremendous loads of traffic. The third site is Revver, which although not as famous as the other two, still is very poplular and recieves a large amount of traffic.
What does this mean for you, the aspiring marketer?
This means, that if YOU create your own infomercials, right now, and get them loaded to these high traffic sites, loaded with the right keywords in the title and description box, there is a good chance that you will be indexed very quickly.
Google is like a Content Dracula, they love quality, people generated content. Google Video, is a search engine that does nothing but search for videos, 24 hours a day.
This is a quantum leap forward for webprenuers that are just starting out.
Why? It solves two huge problems that we face everyday as business owners. #1. How do you get your site indexed in the major search engines? and #2. How do you drive targeted traffic to your website?
The great thing is, that you can create power point presentations, or screen capture videos, narrate them in your own voice, and viola! You've just made an infomercial, and you didn't even have to own a webcam.
This solves 2 other problems, Fear of video "freezeup" and lack of equipment, such as a video camera, or a Sony camera capable of mp4 video capture, or a webcam.
My favorite tool for this job is Camtasia. It has a feature that I just love, and that is when you use .swf as your medium, you can re-direct the viewer to your sales page, automaticaly. This is fantastic, because it empowers you to "steer" the viewer instantaneously to the sales page, while they are still in the "mindframe" to buy.
So, fellow marketers who are struggling to generate traffic, and get your site indexed, so you can make some money to support your family, your mission, should you choose to accept it, is give Google what they want, be sincere, be yourself, and simply recommend your site to the viewer.
