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Sending bulk email (more than 100) is getting tougher! The big email providers are now very quick to block any and all bulk email regardless of whether it is legitimate or not. One of the things they consider is the "ip address reputation" of a sending mail server. So, when you set up a new web server and that web server starts sending emails on your behalf, you are essentially starting with "no reputation". Or worse, if someone abused your ip address prior to you getting it, you may already have a "bad reputation" that is no fault of your own.
To configure a local mail sending service on your own web server now requires a substantial and ongoing investment in time and resources in order to keep up with the changing rules. For most of our customers, it is simply more cost effective to outsource this part of your web site to a company that already specialized in maximizing email deliverability.
To improve email deliverability, we have now integrated our Email Manager software with the SocketLabs hosted SMTP (email sending) service. SocketLabs specializes in providing a ready-to-use service that is already optimized to maximize email deliverability.
The latest version of our Email Manager software now includes the ability to manage mailing list, send newsletters, create autoresponders, and send out surveys.
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