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- AIM Releases Long-Awaited E-Mail Best Practices
UPDATE: The DMA's Association for Interactive Marketing issues e-mail best
practices for marketers, after months of controversy and delays. [Added:10/10/2003]
http://www.internetnews.com/IAR/article.php/3089521
Execs & Accounts for September 17, 2003
Carat Interactive promotes Nichols to head of a new practice; a Smallville star's photoblog promotes a WB Network partnership; fashion week finds Diane von Furstenberg online. [Added:09/18/2003]
http://www.internetnews.com/IAR/article.php/3079151
Yahoo! to Buy Overture
UPDATE: The deal marks Yahoo!'s boldest move in search, scooping up paid search pioneer Overture for $1.6 billion. [Added:07/15/2003]
http://www.internetnews.com/IAR/article.php/10789_2234561
Execs & Accounts for February 6, 2004
Revenue Science hires a senior VP of business development; Oddcast launches online programs for two clients. [Added:02/07/2004]
http://www.internetnews.com/IAR/article.php/3309831
AOL Preps 9.0 Versions for Blacks, Teens
First it was broadband users, kids and Hispanics; now AOL is further segmenting its audience in a strategy that may appeal to marketers. [Added:09/19/2003]
http://www.internetnews.com/IAR/article.php/3079791
Bring Terry Tate to Work?
The latest Terry Tate commercial encourages viewers to visit Reebok's Web site for the chance to win a day at the office with the hard-hitting office linebacker. [Added:06/25/2003]
http://www.internetnews.com/IAR/article.php/10789_2227011
Major ISPs Ponder 'Postage' To Stem Spam
Online giants like Microsoft and Yahoo! consider a small e-mail 'postage' fee to senders as a possible spam stopper. [Added:02/04/2004]
http://www.internetnews.com/IAR/article.php/3307601
Execs & Accounts for November 17, 2003
New hire at Euro RSCG Circle-Boston deepens the agency's digital media expertise; Coremetrics adds three new specialty retailers to client roster; Optiem deploys site for new steel industry client. [Added:11/18/2003]
http://www.internetnews.com/IAR/article.php/3110121
UK Interactive Ad Growth Overtakes All Other Media
UK online advertising has outdone movie theater ads and is gaining on radio, a study says. [Added:02/12/2004]
http://www.internetnews.com/IAR/article.php/3311281
IARBits and Bytes
Dow Jones Newswires launches new campaign; Register.com offers paid-inclusion tool; and Coke tries SMS contest in China. [Added:03/28/2003]
http://www.internetnews.com/IAR/article.php/10789_2170771
VeriSign Shuts Down Site Finder
UPDATE: Bowing to demands from ICANN, the registry suspends its controversial 'wildcard' service
pending an investigation of its ramifications. [Added:10/04/2003]
http://www.internetnews.com/IAR/article.php/3087071
What Does Can Spam Really Mean?
The clock is ticking on the Can Spam Act's becoming law, but questions remain unanswered. [Added:12/12/2003]
http://www.internetnews.com/IAR/article.php/3287871
Calif. Spam Bill Passes Committee
The bill would fine e-mail marketers $500 for each piece of unsolicited commercial e-mail. [Added:03/26/2003]
http://www.internetnews.com/IAR/article.php/10789_2170081
Execs and Accounts for March 26, 2003
The IAB adds 15 members; ninedots launches a Web site for Levi Strauss & Co; Blast Radius builds a product support site for Nike Timing [Added:03/27/2003]
http://www.internetnews.com/IAR/article.php/10789_2170781
Overture Inks Homestore to Search, Contextual Ad Deal
The search company scores a win over Google to supply paid search and contextual ad links on the real estate site. [Added:09/12/2003]
http://www.internetnews.com/IAR/article.php/3075871
WirelessWatch for October 3, 2003
Reebok deploys a 'whodunit' mobile promo; a new program for ad-embedded games launches; SMS to find footing sooner. [Added:10/04/2003]
http://www.internetnews.com/IAR/article.php/3087331
Nielsen//NetRatings Questions Panel Members
UPDATE: The Internet measurement company follows its competitor into the survey business. [Added:11/19/2003]
http://www.internetnews.com/IAR/article.php/3110881
Ask Jeeves Refreshes Teoma
The new version adds more refinement tools and improved community listings, as it seeks a niche in the crowded search-engine space. [Added:01/22/2003]
http://www.internetnews.com/IAR/article.php/10789_1572311
Agency News: Havas Plans Overhaul, Omnicom Retains Agency.com
Havas will restructure to revive revenues; Omnicom confirms it bought back Agency.com from Seneca Investments. [Added:08/01/2003]
http://www.internetnews.com/IAR/article.php/10789_2243121
Porn: Gen Y's New Black?
Can marketers hoping to hit young, urban hipsters succeed by aiming below the belt? [Added:11/22/2003]
http://www.internetnews.com/IAR/article.php/3112391
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