Search Engine Optimization (more commonly referred as
‘SEO’) is the process of improving the results of a particular website in the
natural (organic) search results by using both on-page and off-page components.
SEO is by nature a fairly instinctive art undertaken by individuals in a larger
company.
As a part of the SEO strategies many strategies are
engaged, for instance natural search engine optimization and other optimization
techniques, including tactical placement of keywords and phrases in web content
and Meta tags.
In addition to organic SEO, Pay Per Click (referred as
‘PPC’) marketing is also designed to facilitate SEM (Search Engine Marketing)
service. Paid inclusion programs may include paid listing in online niche
directories, electronic newsletters, online web portals and ezines, or other
internet journals, which will direct targeted traffic to your website and
increase your link popularity.
As freelance SEO specialist, you can start with a
descriptive title for each page of 5-8 words. And get rid of as many “stop”
words in the title, like “the,” “and,” “of,” etc. Try to use some meaningful
keywords along with your business name on your home page. Also, try to set
keyword prominence, proximity, and density through your web page or website.
Second thing you can do as a good freelance SEO
strategist is exchange links with other niche sites. Find out the websites that
are related to your website. Get in touch with the site’s webmaster. Ask
respectfully for a reciprocal link, and then create “Links” or “Link Partners”
section on your website to reciprocate them. Not everyone will take action,
however it is significance your effort as search engines can rank websites
based on link popularity.
Create a variety of web pages on your site, each of
targeting different keyword or key phrase. For instance, instead of listing all
your services on a single web page, try to develop a unique web page for each
service. These web pages tend to rank higher for their keywords since they have
targeted content rather than general content. | 
