Wit Inc
Custom Web Programming
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Online Store



Screen Shots

Shipping Methods

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Pinnacle Cart Enhancements

Order Export Add-On

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Online Store Features

AllMerchants' shopping cart is built by Marketers for Marketing. The shopping cart is easy to use and extremely effective at selling your products.

Store Administration

Product Merchandising

  • Cross category product listing.
  • Dynamic Pricing.
  • Product upsell opportunities.
  • Discount code support.
  • Price-based discounting.
  • Support for secondary images.
  • Recommended products.
  • "E-mail product to a friend" feature.
  • Create "Buy x Get x Free" discounts.
  • "Best Sellers" area.
  • Advanced product search capabilities.
  • Customers can specify a Gift Message on each order.
  • Increase your exposure and sales by exporting product feeds to Froogle, Shop.com, Shopzilla™ and BizRate™.

Customer Relation Management

  • "My Account" area allows customer to view orders, including order status and shipment tracking information.
  • Customers can setup their own address book.
  • Customers can signup for and receive newsletters that you send out.
  • Customers can signup to be notified of product updates.
  • Automated e-mails when customer creates order and order is shipped.
  • Express check-out feature is available so that customers do not have to create an account before checking out.
  • Ability to add custom fields to the checkout process for collecting additional customer information.
  • Supports backorders.
  • Full customer reporting.

Payment Options

Shipping and Tax

  • Real-time shipping quotes from UPS, USPS and FED-EX.
  • Set custom handling fees.
  • Create custom shipping methods.
  • Calculate shipping costs by weight, quantity and more.
  • You can offer free shipping.
  • You can offer product specific shipping pricing.
  • Shipment tracking from UPS, USPS and Fed-Ex so your customers can track their packages.
  • Send out shipment tracking numbers directly to your customers through your admin panel.
  • International shipping supported.
  • Supports selling of downloadable products, such as software and ebooks.
  • Customers can get "Estimated Shipping" based on zipcode before checking out.
  • Ability to set tax by state and / or country.

Order Management

  • Ability to "status" orders.
  • Add / edit / delete orders.
  • Show both order and payment status.
  • Bulk edit orders.
  • Create professionally printed invoices.

Product Management

  • Inventory tracking by product.
  • Ability to display "out of stock" messages on the site.
  • Receive inventory alerts if quantity drops below pre-determined levels.
  • Control attributes (color, size, ect) by product, or add them globally.
  • Use HTML in product descriptions.
  • Products can reside in multiple catagories.
  • Supports manufacturers.
  • You can manage sales pricing.
  • Supports minimum/maximum quantity in order by product.
  • Create both a quick and detailed product description.
  • Complete control over image and thumbnail sizes.


  • Supports up to 3 different levels of wholesale pricing.
  • Allows you to set wholesale pricing by product or as percentage of retail.
  • Supports case pack / inter pack pricing.
  • Collects Tax ID, EIN, Reseller ID or any other information you require.


  • Top viewed products.
  • Top viewed categories.
  • Top orders by product.
  • Top referring sites.
  • Top sales by customer.
  • Consolidated orders by date.
  • Individual orders by date.
  • Promo codes.
  • Payment types.
  • Site Usage Analytics, Ad Tracking, Exit Tracking, Conversion Tracking.

Search Engine Friendly

  • Search-engine-friendly architecture.
  • True flat URL generation.
  • Complete Meta Tag support for all pages including home, product and catalog pages.
  • Google™ Site Map support.
  • Robot.txt files supported.
  • Auto generates site maps.
  • Creates "Breadcrumb" navigation.
  • Ability to upload customized HTML pages to assist in search engine positioning.


  • Full support of HTTPS/SSL protocols.
  • Password protected administrative area.
  • Locks account after set number of failed credit card attempts.
  • Ability to control administrative access and set access levels.
  • Ability to display prices only to customers that have registered.
  • PCI/CISP Compliant. Shopping Cart does not store credit card information, it is passed to the gateway company for processing.


  • Web-based or downloadable help manual with images and examples.
  • Help features that assist with all aspects of your cart.


  • Easy-to-understand, web-based administration.
  • WYSIWYG wizards (no programming knowledge necessary).
  • Bulk Loading feature that imports products from any database.
  • Single or batch image uploads.
  • No product or category limits.
  • Create unlimited administrator accounts.
  • Restrict access by administrator.
  • Control which e-mails are received by adminstrators.
  • Ability to backup or restore your site from the adminstrative area.
  • Restore any file with one click.

Completely Customizable

  • Fully customizable storefront.
  • Custom designs available from professional designers.
  • Select from multiple product page layouts to better present your products.
  • Our "Catalog View" manager allow you to select a two-column, three-column, thumbnail double, thumbnail single or text view.
  • Easily make text changes anywhere on your site.
  • File Manager give you complete control over all design and page elements.
  • Ability to add your own custom header and footer to the site.
  • Create additional pages for your cart from within the adminstrator area.
  • Supports the ability to add items to the cart from pages outside the cart application