Search Engine Optimization (SEO) is a strategy for getting free traffic to your web site from search engines, such as Google, Yahoo, and MSN. A sound strategy involves both initial up front work and then a small amount of work on a monthly basis. The initial work is to make sure that the site can be indexed correctly and that standard practices have been applied to the content. The long term reoccurring work typically focuses on link strategies and content creation. The results of SEO can take as long as 9-12 months to become apparent. Please note that no ethical company or consultant can guarantee ranking positions.

AllMerchants provides Search Engine Optimization Services to help you promote your website.

To get started, simply call (800) 878-2072 or email .

• Keyword Research
  Typically, the first step of any SEO campaign is to identify the words and phrases that someone might type into a search engine to find your site. These words and phrases are commonly known as keywords. The goal of keyword research is to produce an extensive list of words and phrases that are sorted and ranked by how often that word or phrase is searched for on the internet.
   
  
• Competition Research
  The second step of many SEO campaigns is to pick the primary and secondary keywords that your site is going to target. By analyzing the sites that are currently ranked high for a given keyword search, we can quickly determine the approximate effort that would be required to get a top ranking. This information, when combined with available budget and resources, is then used to identify the keywords that are most likely to produce results.
  
  
• On-Site Optimization
  Once the primary and secondary keywords have been selected, we can now start the process of optimizing the pages of your web site. It’s important to know that search engines, such as Google, are simply automated machines. The search engine’s goal is to try to determine what each web page is about so that it can display the best search results. This is called “relevancy”. But, search engines are limited to certain “on-site” and “off-site” information to make this decision. So, the goal of on-site optimization is to construct and optimize one or more “relevant” pages for each keyword phrase that we want to target.
  
  
• Off-Site Optimization
  Once your web site is built and optimized, the most important step is getting external links to your site. Search engines, such as Google, count external links to your site as if they are votes. The more votes for your site, the higher you rank. The goal of off-site optimization is to get as many external links as possible, but to do this in such a way that also minimizes effort and cost.
  
  
• Site Analysis Recommendations
  If you are more of a Do-It-Yourself type of person, we can also provide a list of recommended site changes and linking strategies that you or your web developer can implement.